T.O. Epps & Associates searches the world for unique, innovative, highly demonstrable, and relevant products that fulfill a consumer need or desire.
PLAN
- Review product viability and appropriateness for QVC
- Schedule product presentation with buying team
- Create and review features and benefits of the product
- Assistance with quality assurance (product submission, evaluation explanation)
- Strategize for the on-air presentation and communicate our vision of the sell
- Create meaningful demos that are quick, precise, and stimulating
- B-roll - Facilitate 3rd party production, create a lifestyle video
EXECUTE THE PLAN
- Arrive 1-3 hours before the sell to fully prepare
- Set up the sell table, lifestyle the product around the set, practice the demos, etc.
- Work with the Coordinating Producer's & Associate Producer’s to create the best presentation possible for the product
- Monitor sales during presentation
FOLLOW UP
- Communicate sales results to our vendors and guests
- Interpret results and create customized reports via VendorPal, sophisticated software designed specifically for QVC
- Review and evaluate the sell, and strategize improvements for future airings